Content ROI
Webinars, press releases and videos tied to the deals they touched.
Executive overview
Marketing sourced and influenced pipeline across Zoho CRM, LinkedIn Ads and Google Ads, unified. All numbers are example data.
AI briefing
Generated weekly from aggregated, de-identified metrics only. No names, emails or phone numbers leave Zoho.
This week's briefing
Anomalies and next best actions
Full-funnel flow
From Lusha-built audience to closed won. Click a stage bar to see its accounts.
Audience to revenue
Stage conversion
Multi-touch attribution
Switch models to see how credit shifts across campaigns. Touches are stitched from LinkedIn, Google, Zoho Campaigns and webinars to Zoho Deals.
Revenue credit by campaign
Most common winning path
Account intelligence
LinkedIn company engagement blended with Google, web and email signals into one intent score.
Engagement heatmap vertical x persona, click a cell to filter
Hot accounts click for detail
Creative matrix
Which message wins for each vertical and persona. Cell shows winning angle and its CTR lift vs. the vertical average.
Pipeline velocity
Stage aging, sales velocity and deals that need attention.
Sales velocity
per day of pipeline
Velocity = open opps x win rate x avg deal size / cycle length.
Avg days in stage vs. target
Stuck deal alerts
Google vs LinkedIn efficiency
Cost per stage, using offline conversions pushed back from Zoho so each platform optimizes on pipeline, not clicks.
Cost per funnel stage
Spend and pipeline trend
LinkedIn organic growth
IQNOX company page and employee advocacy.
Page followers
Engagement rate by content type
Employee advocacy
Best posting times engagement rate, Central time
Top posts
Lusha list coverage
How complete each vertical list is and how well it matches on LinkedIn and Google.
Coverage and match rate per vertical
Coverage gaps
AE daily call list
Today's top 10 accounts to call, ranked by fresh intent signals. Respects the filters above.
Call list for today
Buying-group coverage
Which personas we have reached at each account, and what to run to fill each gap. Click a gap for the recommended asset.
Closed-loop ad feedback
Zoho deal stages sync back to Google Ads and LinkedIn so both platforms optimize for pipeline, not clicks.
Sync status
Stage to conversion mapping
Optimize to pipeline vs clicks Illustrative example
Creative to revenue
Every video, webinar, press release and post scored by the pipeline it influenced. Click a column to sort.
Forecast what-if
Move monthly budget per audience to project next month's meetings, opportunities and pipeline. Bands show an 80% confidence range.
Budget per audience (next month)
Projection
Content and audience gaps
Verticals and personas with thin content or thin Lusha lists, turned into a work order for Visionary.
Gap matrix C = content, L = list
Visionary work order
Weekly leadership brief
A plain-English summary, ready to email to IQNOX leadership every Monday.
Ask your data
Demo chat with sample answers. In production this runs on Zoho Zia or a private, no-training model over aggregated tables.
🔒 Runs on Zoho Zia or a private no-training model in IQNOX's environment. Data never leaves the client tenant.
Privacy and governance
Built around IQNOX AI guidelines. Nothing connects until IQNOX approves.
What data is used
- Aggregated campaign metrics from LinkedIn and Google (no individual-level data is offered by either platform for reporting)
- Company-level engagement from LinkedIn
- Deal, stage and campaign fields from Zoho CRM
- Lusha firmographics, kept inside Zoho
Where it lives
- System of record stays Zoho CRM and Zoho Analytics (IQNOX tenant, IQNOX region)
- Ad data lands in Zoho Analytics via native connectors
- Dashboard reads only aggregated views, scoped by role
- No copy of contact PII outside Zoho
AI guardrails
- Option A: Zoho Zia, data never leaves Zoho
- Option B: private LLM endpoint with zero data retention and no training, or self-hosted open model
- PII stripped before any prompt; accounts referenced by ID
- Every AI answer cites its source table; human approves actions
- Audit log of every AI query
Visionary Studios demo for IQNOX. All companies, people and figures are fictional example data. No IQNOX systems are connected.